An ‘Explainer video’ is a popular commercial motion picture format that utilizes animation and motion graphics to pitch a product or detail a service. Here we detail what it takes to make one of these videos!
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In this article we aim to help you differentiate the various applications of online interactive motion content, so that you can be well informed when creating your 2016 marketing budgets.
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Let me start by admitting that I’m a fan of motion picture. That is what my degree is in and what I’ve been doing professionally for the past 11 years. Placing that bias aside as much as possible I’m here to tell you, or remind you, that video content can drastically improve your marketing strategy. You probably don’t need me to tell you that peoples’ attention spans are low and bounce rates are high. Who can blame them?
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The Plethora of Devices If you’re anything like me, you unabashedly depend on your smartphone. I use my mobile device more than any other digital device, from pricing a new car to finding a good restaurant. The thing is, so…
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Creating a visual site-map is a critical component in designing a high quality website that achieve both the goal of the client and the user.
There are a few usages of the term, so let’s start by telling you what we aren’t going to discuss. A XML site-map is a structure used by search engines to index the every page of a website …
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This might singlehandedly make me a nerd but I absolutely love icons...good icons at least. Perhaps it's my partiality towards images rather than text but a well designed icon is like a mint ice-cream cone on a hot summer day.…
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Here it is, the long-awaited Part Deux of my “please-save-yourself-from-being-a-design-victim” post. I’m going to cover a number of questions you can arm yourself with the next time you interview a prospective designer.
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Being that a large number of our clients have come to us broken, previously mislead, and just plain irked from prior experiences, I felt it my due duty to compose a short “how-to” on choosing and interviewing a graphic designer. In this two-part post I’ll highlight some brief points from an insider point of view.
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