Visual Identity & Logo Design
Posted Under: Updates | Written by James Prola
Over the Years
Over the past eight years we’ve had the privilege of building several brand’s visual identities from the ground up. This process is challenging and rewarding, especially when we are able to carry the brand persona throughout other marketing platforms such as a website, ad campaign, print, collateral, and video content. This short article overviews a few key logo and visual identity design we’ve created over the years.
Erin O’Neill Music
The very talented Erin O’Neill is a singer, songwriter out of Central California. As part of her launch into the music industry we had the honor of building her a website and designer her this brand mark. It is a bold, sleek and recognizable logo, and shares a simple combination of two type weights of a modern and edgy san serif font.
We know that with her rock’n guitar skills and screaming good voice that she’ll hit the big time in no time! You can keep up to date with her work by visiting her website and listening to her on SoundCloud.
Quickwit Writer:
It is often the case that we are hired to not only design a website but to re-create a brand’s presence online. This, of course, includes logo design, as it is a major part of the visual identity of a brand. Here is an example of the brand mark we created for professional writer Raina Keefer. You can see how we carried the persona of the brand across the entire website.
Toohill Consulting
We recently took part in the launch of a new website and designing the logo for our long term associate company, Toohill Consulting. Our role in the process was to conceptualize and design the brand identity, user interface and web design. Working together as associates is mutually beneficial, creates a great mesh of talent and allows both facilities to share resources in order to take on larger jobs.
The Aging Advocate
The Aging Advocate was created to ensure that all people in Arizona can have access to information about the Senior Heath Care system in order to make informed decisions. Our studio is honored to have been selected to created their brand mark, website and explainer video. It is always rewarding to tackle the challenge of creating a relevant and powerful brand identity from the ground up.
Author Dennis Ricci
In collaboration with our associate company, Toohill Consulting, we were brought in to tackle all visual design for the website and branding of author Dennis Ricci. From logo design to user interface, we aimed to weave the essence of his genre and persona into the heart of each design element.
A Helping Hand
Designing an strong logo that is unique, iconic, and timeless is no easy task! We’re here to help with the process of establishing a brand identity that your clients can get behind. If you’re interested in hiring us for your next big project then we’d LOVE to hear from you!