Articles

Posted Under: Reflections

The Frustrating Beauty of Imperfection

How do you reconcile the desire for perfection in your craft and the limits of time and skill?

Posted Under: Education

Inside Explainer Videos

An ‘Explainer video’ is a popular commercial motion picture format that utilizes animation and motion graphics to pitch a product or detail a service. Here we detail what it takes to make one of these videos!

Posted Under: Updates

Happy Star Wars Day | May the Fourth Be with You

May Fourth has become Star Wars Day primarily because the internet loves puns and word play. To celebrate the day, we thought it would be fun to make a little animation of one of our favorite characters, R2D2, hanging out with a character, BB-8, from the new film. We may have taken some creative liberties. Be sure to watch the video in HD. Enjoy!

Posted Under: Updates

Visual Identity & Logo Design

This short article overviews the various logo designs and visual identity work we’ve created for various clients.

Posted Under: Education

Video: A Marketing Manager’s Best Friend

Let me start by admitting that I’m a fan of motion picture. That is what my degree is in and what I’ve been doing professionally for the past 11 years. Placing that bias aside as much as possible I’m here to tell you, or remind you, that video content can drastically improve your marketing strategy. You probably don’t need me to tell you that peoples’ attention spans are low and bounce rates are high. Who can blame them?

Posted Under: Updates

Erin O’Neill Music Website

We had the pleasure of creating the logo and website for Erin O’Neill, an incredibly talented singer/song-writer. Erin needed a way to easily share her upcoming gig schedule with fans, link to her new album for sale, and a way to share samples of her music so we built an easy to use WordPress based site for her. For the site logo, we decided to combine the pizzaz of the roaring ’20s with something sharp and modern from today.

Posted Under: Updates

Antonym Films Website Launch

Antonym Films is the bright and bold new commercial production company to hit the San Francisco Bay area. We recently had the honor of designing their website to coincide with the official company launch! Lead by a three…

Posted Under: Updates

Happy St. Patrick’s Day from Immersus Media

We don’t believe in luck – at least not the kind that is simply handed to you. We believe in hard-work, perseverance, and community; the sorts of things that seem to fit well with the spirit of St. Patrick’s Day.

Posted Under: Education

Responsive Design & Why It’s Important

The Plethora of Devices If you’re anything like me, you unabashedly depend on your smartphone. I use my mobile device more than any other digital device, from pricing a new car to finding a good restaurant. The thing is, so…

Posted Under: Updates

Merry Christmas and Happy Holidays from Immersus Media

We love Christmastime – family, decorations, tasty treats. We get to come together and take a breather from our hectic daily lives. Take a second from work, relax with loved ones, and give someone a hug. We hope that God blesses you this Christmas (and we don’t mean with presents).

Posted Under: Education

Web Design Terms: Sitemap

Creating a visual site-map is a critical component in designing a high quality website that achieve both the goal of the client and the user.

There are a few usages of the term, so let’s start by telling you what we aren’t going to discuss. A XML site-map is a structure used by search engines to index the every page of a website …

Posted Under: Inspiration

Workstation Inspiration – Nick

As part of our series on amazing work stations we’ve tracked down yet another talented creative that takes the necessary time to design and maintain a stunning home office environment. As you may have found in our previous post, Lindsey…